RetailTrend
RetailTrend: a browser-based business intelligence service that turns metadata from VCAserver and IPAi cameras into visitor and footfall analytics.
RetailTrend is a browser-based Business Intelligence service using metadata from VCAserver and IPAi cameras. RetailTrend uses VCA’s industry-leading analytics to generate and report highly accurate data on visitor statistics and demographics across Day/Week/Month, by Day/Hour on the inbuilt dashboards. Reports are built on the data provided by VCA’s advanced trackers, detecting and tracking people and interactions in real-time rather than by sampling, making outputs accurate and reliable. A comprehensive dashboard solution is provided for data visualisation as well as extensive data export and integration options to help provide data in a format that suits your business.
As retail becomes a more data-driven business, cost-effective and reliable methods to gather and collate that data become more relevant. Traditional retail data collection methods often require the installation of custom hardware just for the monitoring of people, with little to no overlap with other areas of the business, like security. RetailTrend can instead take advantage of already-installed camera hardware, and in some cases reuse analytics data produced for other applications like health and safety or security, with little to no additional hardware requirements.
By tracking the location of each person as they interact with the store, trend data can start to be defined over time. This allows users to intuitively understand the flow of visitors from store entrances to all areas of a given location, providing insight into optimised store layouts and product placement performance whilst avoiding blind spots. Key metrics such as draw rate, promotion performance and customer dwell time can also be produced and compared by hour/day/month/year, and even compared with other stores in the dashboard.
Key services include:
- RetailCount: Footfall and flow, occupancy, and outside traffic counting.
- RetailFace: Gender and age demographics.
- RetailHeatmap: Traffic and dwell time heatmaps.
- RetailTraffic: Zone traffic reporting.
- RetailFlow: Direction and flow mapping.
- RetailQueue: Queue management.
- RetailReport: Customised reporting and API access.